Parade of presents, Jean-Claude Van Damme, 100 artists and animators, 40 000 guests.

Preparing and holding the opening of the June shopping centre consisted of two large-scale blocks of work: logistical and creative. Block No.1 included the coordination with various administrative authorities, planning of a multi-thousand audience, adaptation of the mall parking system to the maximum load, interaction of several security services with the police and among themselves, as well as other technical tasks.

Block No.2 - the show programme - included interesting content for the target audience, including a guest appearance by Hollywood superstar Jean-Claude Van Damme, an autograph session, interactive stations, a series of colourful parades, an action and quest system, street attractions, a programme of performances and competitions on stage throughout the day, a car raffle and, finally, a concert by singer Nyusha.