On the evening of February 15, we heard the following words from the stage in the Museum of Moscow: "Thank you to the Russian team for organizing an incredible event, a great venue and show - and you know, this presentation is now a bench mark in the automotive market". Spoke one smiling and excited Italian. His name is Stefano Domenicali and he is the CEO and Chairman of Automobili Lamborghini. The second respected Italian, Mr. Michele Tommasi, Minister Counselor of the Italian Embassy in Russia, commented on what he saw: "Today's presentation of Urus is the brightest and most impressive in the world! I feel sorry for your competitors."

And now - a short story about what preceded them.

Lamborghini. Once for Soviet comrades, and now for Russians - it is always a story from a marvelous world, an object from the realm of dreams, where ideal people cross an exemplary terrain on an exemplary vehicle. This was the picture that appeared in the minds of DEPARTÁMENT employees when the customer put a contract with a Bolognese car manufacturer on our table.

Whoa! Whoo! Whoa-ho-ho! We were offered to make a presentation of Lamborghini URUS, a car of a fundamentally new class. Needless to say, it is projects like this that excite our creativity to the max. We didn't need to "finish" the object, there was no point in pumping up an initially average idea - we got a real beauty in our hands, a masterpiece, as they call it. It was just a matter of matching it. That's said and done, Challenge Accepted, DEPARTÁMENT with SILA SVETA decided to show the world everything they are capable of.

For the main show we used projection on kinetic surfaces for the first time, created a set of 56 triangles equipped with LEDs around the perimeter (almost 300 meters of light tape), used 14 projectors of 4K resolution - in general, we bombed as much as we could. When developing the show we took into account the perspective and angle of view, and as a result, all possible surfaces of the venue, from concrete columns to giant kinetic arrays, worked for us. Locations turned into one multifunctional space, everything around us turned into a single four-dimensional and animated frame.