At the end of July, the Russian round of the legendary DTM race was held for the fifth time at Moscow Raceway. The Deutsche Tourenwagen Masters series was organized by German automakers in 2000: since then, market giants BMW, Audi and Mercedes have been competing in innovative power as part of their own racing tour. The DTM is currently the most popular bodybuilding championship in Europe. The event in Moscow was attended by 30,000 people.

The DEPARTÁMENT agency was responsible for the BMW brand presence at the last competition. In particular, the team built a pavilion that was grandiose in terms of the scale of creative thought.  

"In the development of the project we wanted to get away from the standard DTM structures and offer the client something bright, unusual and memorable for a long time" - Peter Ivanov, Creative Director of DEPARTÁMENT.

We installed the new BMW M4 Competition Coupe on the huge roof of the building, which is made up of many lines. By tilting it in two planes, we created a very clear impression that the car is rushing along the track, coming out of a turn.

Well, in the pavilion painted in three official colors of BMW M-series, DEPARTÁMENT made a total boom and interactive hype. It is not surprising that our handsome car became the most visited of all three - the guests got a super dose of adrenaline, emotions and entertainment.