News from the world of roaring engines and high speeds. On the weekend of December 1 and 2, a test drive of the new version of Subaru crossover - DEPARTÁMENT was responsible for creative decision and realization. In a nutshell: everyone is satisfied. And now - details.

Follow the thought - this is how we labeled the concept of the event, which took place on the territory of the Park of Legends and the "Museum of Hockey". On an area of 2 square kilometers everyone could drive through a labyrinth designed in the form of a human brain - in it the car, like a thought of an engineer-developer, passed the whole way of its development. For more interest and realism we provided the track with obstacles - all of them symbolized doubts, struggle of desires and possibilities in the stream of consciousness of the creator. On some walls of the labyrinth, built from 1260 running meters of wooden lumber, the silhouette of the new car was drawn - it could be seen only from a certain angle. As additional entertainment (whole families came to the test drive in the Park of Legends), the audience was presented with a show on the skating rink.

Olympic champion in figure skating Alexey Yagudin worked and raced with us. The sportsman held several master classes, talked to the public and, in his own words, "had a great weekend". According to the results of the campaign we have the following: over-fulfilled KPI on registrations and test-drives for the weekend.SUBARU XV TEST-DRIVE "FOLLOW THE THOUGHT"