12Storeez
New year collection presentation
DEPARTÁMENT team developed a concept for the presentation of 12Storeez New Year collection. We tell you about it.
On the 7th floor of Tsvetnoy Department Store, aka Omega Rooftop, almost 350 guests (regular customers, celebrities and popular bloggers) gathered to be the first to see the New Year capsule. But not only to see.
We went beyond the usual show of the new collection and came up with a presentation-auction. Immediately after the show, guests could reserve their favorite bow and the next day, at the time of the start of sales, be the first to buy it.
At the presentation they also showed a small excerpt of the New Year movie, which 12Storeez shot in support of the collection.