Artificial intelligence is capable of many things: it can create a benchmark car, but it can never get behind the wheel of its own creation.   "If artificial intelligence could dream, it would dream of the Audi A5". This slogan inspired us to take a new height in the art of organising car presentations and create a large-scale multimedia show in creative collaboration with our friends: Sila Sveta studio and Interactive Lab.

The premiere of the updated Audi A5 Coupe in Moscow was the world's first automotive presentation using real-time motion tracking technology. The advantages of the new car were presented in the innovative show "Artificial Intelligence vs YOU".

The creative concept of "AI vs YOU" became the main theme of the event and formed the basis for the script of an innovative show using motion tracking technology in real time. The car, as the protagonist and author of its own presentation, managed the mapping scenario with the ease of an artistic brush, simply moving around the projection zone of the show. Special sensors made it possible to determine its position on an area of over 300 square metres, and the developed tracking system instantly synchronised the visuals and lights with the car's movement.

More than 400 people watched a spectacular multimedia show on a podium designed at a certain viewing angle, and the culmination of the presentation was a call to the guests' mobile phones with a short phrase "But you can!" from the artificial intelligence.

To implement the ambitious idea of the show, instead of thousands of Moscow event-platforms, the DEPARTÁMENT team found a unique industrial space with a ceiling height of over eight metres and a total area of 2500 square metres. It took 10 days to turn a huge warehouse in the north of Moscow into an architectural project with many functional zones and tonnes of sci-fi film-style decorations. Interactive solutions, decoration and sound design of the event emphasised the presence of artificial intelligence everywhere. Thanks to our partners - ArtStayle Media, SYNERGY, Atmosphere.

The presentation of the new Audi A5 was attended by Ivan Urgant, Ksenia Sobchak, Victoria Isakova and other star fans of the brand.