A car is a masterpiece of engineering. For the BMW Group this statement sounds like an axiom - for 100 years the concern has been creating a unique car collection. In honour of the centenary, the premiere of two BMW 7 Individual flagships was conceived and organised by the strong creative shoulders of DEPARTÁMENT NEW&WOW Marketing. There was no doubt - a true masterpiece needs a company to match it: creative and inspiring.

We faced a multifunctional task. Presentation of two new cars, demonstration of BMW Individual atelier capabilities, as well as announcement of co-operation with the Museum of Russian Impressionism, - says Ekaterina Pokidova, event-manager of BMW Group Russia. -Does it sound complicated? Not at all! Together with DEPARTÁMENT we managed to organically fit into the museum space and create a special atmosphere filled with technology and art.

For one evening, Korovin's "Southern Landscape" and Meshcherin's "June Night" were joined by their creative neighbours - a series of art objects "Facets of Individuality", presenting unique human codes as a true work of art. A metal retina, a signature made of leather and a fingerprint masterfully carved out of wood - the precise movements of a meticulous craftsman and the amazing installations are created before your eyes, elegantly emphasising the importance of details in the creation of the BMW 7 Individual series and the unique approach to each customer.

The first owner of one of the 100 collector cars received a special gift: an exclusive Montblanc pen, emphasising the exclusivity of the car and the individuality of its owner. At the end of the presentation the initiative of the evening was taken by the famous neo-pianist Nikola Melnikov, who enveloped the space and everyone in it with a mesmerising musical symphony. And we express our gratitude to our partner NEXT CONNECT.