"We don't predict the future - we create it." The slogan of the BMW 7 premiere is not a metaphor. To tell the audience about the seven innovative features of the most advanced sedan in its class, we invented and staged the first hi-end performance in Russia.

The show was created in record time for a classical theatre production. In order to make it both spectacular and technically flawless, we invited our trusted partners Sila Sveta Studio and Holographic Technologies as co-authors. The Golden Mask winner, director Filipp Grigoryan, advised us, the choreographer of the film "Stilyagi" Oleg Glushkov was responsible for directing the dance, and the lead role was brilliantly performed by Denis Medvedev, the first soloist of the Bolshoi Theatre.

The protagonist of the performance is a thoughtful, ambitious and successful man. He has already reached the goals and heights he dreamed of. But is there a limit to dreams?

The protagonist of the performance "Seven Questions to Ask Yourself" is a thoughtful, ambitious and successful man. He has already achieved the goals and peaks he dreamed of. But is there a limit to dreams? Holographic fantasies on the theme "dreaming grown-up" were played out on three huge screens, on scaffolding, around dancing Denis Medvedev and right on top of him. The artist collected stars with his hands, dived underwater, was the epicentre of a thundercloud, danced in pairs with his 3D-clone, and by the power of light - literally - called up the image of a new BMW 7 on stage. Even the most attentive spectators failed to discern the boundaries between light illusions, graphic projections and the real action of the performance.

After the deafening premiere, the guests frozen in amazement were warmed up by Sergey Mazaev, the frontman of the Moral Code band, with his soft baritone. And the main culprit of the event - BMW 7 - opened the doors of the salon for photo shoots and selfies. Igor Vernik, Ekaterina Volkova, Sofia Kashtanova, Daria Mikhalkova, Alyona Babenko, Svetlana Amova, Victoria Desyatnikova, Svetlana Takkori, Alisa Tolkacheva, Konstantin Mikhailov and other stars, fans and clients of the brand did not fail to take advantage of the offer.