BMW x DRIVE CUP 2018
UNVEILING OF THE NEW BMW X3 IN SOCHI

The BMW x DRIVE CUP 2018 project BMW x DRIVE CUP 2018 is in full swing for the second month in Rosa Khutor on the ski slope.

For the sake of BMW's success, our special forces team stayed at Rosa Khutor for the whole of January. The task before the team was not an easy one: to exhibit the new BMW X3 model in the conditions of the resort, where everyone around is only doing skiing and resting. Well, and to attract the attention of the same tourists, which are expected to be under a million in Sochi this season.

Up to April, the new BMW X3 surrounded by a gang of five snowmen (as you can see, also the latest model!) meet tourists in all its technicolor, and on a special track BMW x Drive Cup you can make a ski slope with a system of time measurement and the ability to shoot it all on video, and for those who have already conquered the track and been conquered by the new BMW X3 in Rosa Valley you can take a test drive on a picturesque mountain road.