On February 7, DEPARTÁMENT agency together with SILA SVETA interactive media studio held the European premiere of the new Lamborghini Huracan EVO - the latest generation supercar, taking over the outstanding performance of the Huracán Performante and receiving a state-of-the-art dynamics control system.

"The Russian presentation of the Huracan EVO is its first public appearance in Europe. The Russian market was not chosen by chance, as it is one of the strategically important for Lamborghini, especially after the appearance of super-SUV URUS" - emphasized the head of Lamborghini brand in Russia Konstantin Sychev. We are especially pleased that last year our agency, together with SILA SVETA team, was responsible for the presentation of the new car Lamborghini Urus.

The guests of the event were presented with a unique light show - the concept "Overcoming the boundaries of everyday life" was taken as a basis.

For the presentation of the car was used video content, linking the real and digital world. For several minutes the audience watched the main character of the evening - Huracán EVO - being born before their eyes. Overcoming the boundaries of everyday life, from the digital world it entered the real world and found its physical embodiment.

During the event, guests had the opportunity to get acquainted with other current models of the brand: Urus - the world's first and fastest super-SUV, the long-awaited premiere of which took place last February, and Aventador S Roadster with an atmospheric V12 engine in sky-blue Blu Nila color - the flagship of the brand