Rodeo on a "wild" washing machine, selfies from a giant drum, laundering fake pounds sterling - there was enough fun for everyone at our grand hooligan party in the laundry, where Moscow welcomed the fresh MINI Cooper.

The arrival of the new MINI legend in the capital could not pass unnoticed by definition. It required absolutely extraordinary, somewhat provocative and, certainly, bright solution. With these thoughts the creative monsters of DEPARTÁMENT undertook the development of the loudest and boldest Brainwash Party in the city.

We chose the appropriate space for the Brainwash Party: a modern residential complex "Art House" designed by the outstanding modern architect Sergey Skuratov - a large part of the emerging cultural quarter on the bank of the Yauza River. Like London's Soho, these neighbourhoods have become a place of power for all of Moscow's advanced residents. So in a few days, we pumped up two still-empty concrete floors of Art House.

"We had apply for the tender with just one absolutely crazy idea in mind and our client said, like, what can be better than a real brainwash at a laundry? That's hot!" - Petr Ivanov, Creator Director. 

The new MINI appeared in front of an intrigued public with the light robotic "hand" of a special guest from Oxford. From the oldest factory, where MINI cars are still assembled in the classic manner today, we delivered a real production robot. Plus several interactive screens, lasers and spectacular light projections from our friends Sila Sveta - and we wanted to drink to this triumph of technocracy with a chorus. 

In tone with the general mood adrenaline from the stage was added by the host Fedor "Black Panther" Elyutin, and the musical drive was supported by two pairs of DJs. Firstly, Olya Maksimova and Nairi started in back to back format behind the turntables, then - Misha Gannushkin and Lenya Lipelis. Finally, the headliners - young British team The Rifles - gave their energetic and exciting indie rock to all the speakers. And as soon as the guys shot off, dancers in ultra-short shorts and chequered cowboy shirts appeared in the crowd of guests. Climbing on top of the washing machines, the girls showed everyone present exactly how to remove and sort laundry for the laundry room. After this heated show, there was no doubt that the premiere of the new MINI was at maximum speed.