On September 20, not without our efforts, the presentation of the new Hyundai Sonata took place. The car was significantly updated - on this occasion we came up with the concept of a lonche "New Sonata sound". Here it is worth remembering that Haydn, Mozart and a certain Muzio Clementi prepared and Beethoven made a historical transition of sonatas from the size of small works to large-scale symphonies. DEPARTÁMENT also tried to rock the scale: the merits of the renovated Hyundai Sonata were presented in a 7-minute multimedia show. At the invitation of the agency, the young pianist Nikola Melnikov acted as a composer to become an important part of the show at the presentation of the car together with an instrumental orchestra. Why? Everything ingenious is simple. 

We compared driving the new Hyundai to playing the piano. On a 60-meter geometric screen, representing an array of three architectural objects, the audience literally "watched" a work written especially for the Sonata: they saw the keys of the instrument, the internal hammers of the piano and even the flow of sound waves.

In the middle of the performance, the orchestra, led by Nicola, picked up the melody and brought the audience to the most important moment with live sound. The new Hyundai Sonata appeared before the audience on both sides of the 17-meter stage - two imposing structures, which originally served as a projection surface, unexpectedly rose, opening the way for the new cars.