In 2016, PIK Group was the general partner of Afisha Picnic Festival, an annual music festival in Moscow.
The global task of the creative event agency DEPARTÁMENT was to develop a modern, beautiful and, most importantly, functional sponsorship integration of the partner at the event of many thousands of people.
The DEPARTÁMENT team came up with an idea and, together with architects from PIK Group of Companies, designed an entire ecosystem of recreation areas for guests called "Open Air Apartment" - flats, mirror rooms, living rooms and even a kitchen where visitors could eat, rest and lie down between music linups.
When creating the installation "Open Air Apartment" near the main stage of Afisha Picnic, we involuntarily kept in mind the principle of "Giving people a small "!" moment". After all, any design in general, and interior design in particular, is not an end in itself, but a tool for finding new forms of communication within areas of human activity. You look at an installation and see a surface broken into correct segments, where not only shape and colour, but even bands of light and shadow are elements of composition. Where pure form and space are the raw materials with which and in which the designer works.
The art objects were created based on the principles of architectural modernism. Bold and graceful constructions became the central installation at the festival. We would like to express our gratitude to our partner Atmosphere.