Porsche's own character dictated the scenario of the premiere evening: sporty, innovative and yet conservative. Qualities that have won the hearts of millions of connoisseurs of high style on the road for 85 years. So, at the DEPARTÁMENT creative council, we decided that the opening of the brand's largest dealership in Europe, with an area of 13,000 square metres, should be done accordingly. In other words, an unprecedented multimedia symphony;

We started off in a serious and unashamed manner: the facade of the sports car centre was decorated with a dynamic light installation, and two dozen spotlights shining into the sky above the building served as a guide for the arriving guests. So that they had no doubts even a few kilometres away - something grandiose and unforgettable awaited them ahead. And a bit of important logistical prose. Thanks to the support of the traffic police, we were able to organise a clear, controlled access to the sports car centre so that our guests arrived at the event quickly and on time, without complicating the situation on the roads. And that's a big deal when you remember that we had almost 1,500 people under one roof that night.

"For one evening Departáment producers opened a trendy European club in the spirit of industrial chic right in the walls of a huge car repair shop";

Event.ru:
Quick check-in by QR codes - and the guests got into the welcome-zone. There was also a showroom with half a hundred new models of Porsche and corners of partners of the event: Martini, Chanel, Macallan, Michelin, Nespresso, Yota, Swarovski, Villagio Estate. "The ground floor resembled Fifth Avenue with its numerous boutiques - writes portal Event.ru. - And on the second floor worked improvised museum of legendary retro cars".

The evening was opened by the Moscow Virtuosi under the direction of the brilliant Vladimir Spivakov. Especially for this digital concert, our partners, the Sila Sveta studio, created unique generative content and built a motion sensor into the conductor's baton. Only the audience didn't understand all these complicated backstage terms: for them that evening on the giant fifty-metre screen that encircled the perimeter of the hall, the graphic symphony was flowing in time with the live music just like magic. And we would like to thank our partner SINERGIA.