On 22 January, Izvestia Hall hosted a special event for the Beeline team. The event was realised through the efforts of DEPARTÁMENT agency.

At the end of January, almost a thousand employees of the telecommunications company attended one of the most unusual corporate events in the history of Beeline. For the first time, the employees were divided into two teams: the day before, each of them took a test, according to the results of which the employees were divided into "black" and "yellow" teams. The Izvestia Hall space was similarly divided: each team had its own entrance and its own bar, and even the interactive dance floor was divided exactly in half by a symbolic wall. All this was done with the sole purpose: to destroy this wall an hour after the start and solemnly reunite the two teams into one.

Another reference was the classic images of modern pop culture. It is no coincidence that on thirty plasma screens around the dance floor all evening you could see quotes from legendary cartoon and film characters, and on the venue itself you could meet Darth Vader and SpongeBob painted in each other's colours. The space inside was arranged in such a way that each of the employees could find an activity to their liking: two very unusual photo booths, a wall for drawing with giant pencils, 200 kilograms of yellow and black confetti falling from the roof, a zone with Yamaha electronic instruments and a special teacher, and a photo zone from the "Fashion Verdict" style laboratory. The awarding of the company's employees was accompanied by the performance of a gospel choir, which announced each next nomination by singing. After the ceremony, another choir of 60 employees performed on stage. Mikhail Slobodin, CEO of Vimpelcom PJSC, made a special celebratory speech.