Adidas Brand-Day was held on the basketball court of the CSKA Arena.

Adidas' event "The Return" announced the company's strategy for the next three years. To get away from the format of a boring corporate event, the DEPARTÁMENT event agency chose the CSKA basketball arena as the venue. The business conference turned into a two-hour show, during which dynamic reports of speakers alternated with performances of athletes in various disciplines. The show was accompanied by surprises, special effects and special light design. DEPARTÁMENT thus completely overturned the idea of the corporate event format. The conference was hosted by Artashes Antonyan, a well-known sports commentator. Martin Shankland, General Director of Adidas Group in Russia and the CIS, opened the conference. The special guest was Alexander Popov, Chairman of the Adidas CIS Sports Council, outstanding athlete, four-time Olympic swimming champion.

A special flash mob with lanterns was devised for the conference participants, more than eight hundred of them, which became a symbolic, unifying action. In addition, the guests, energised by the energy of the speakers, could take part in various sports competitions. A rock-climbing wall worked for them. It was possible to play football or ball hockey, to win a race, to fight in darts. The competitions were made more serious by professional refereeing, for which more than 30 specialists were involved.

The culmination of the event was a grand party with an award ceremony and performances by popular music teams, including the group "Serebro".